- Tech Docs

Web touchpoint integration

If you prefer not to send one more email to your customers, you can use web touchpoints. Web touchpoints define areas in your website where we will display ads with the same criteria as our transactional emails, but the email address will only be shared:

  • after the user clicks on an advertisement (implicit opt-in)
  • after accepting the advertiser’s privacy policy (double opt-in).

This will ensure your privacy standards remain high.

The Monetize => Web touchpoints section of your account provides the necessary Javascript snippets that can be pasted into your website, plus full instructions. This is an example of Web touchpoint snippet: