- Tech Docs

Glossary

API

• stands for Application Program Interface (API); a Web API generally has a main URL and exposes a set of endpoints (think of them as sub-URLs) that allow an external user (in our case, your shop) to interact with an online services (in our case, Transactionale).

CMS

• A Content Management System (CMS) is basically a blueprint for a website that is not developed from scratch, but pre-built from a third party and easily expandable (also by non-techies); they feature most commonly an administrative backend, pre-made graphic templates and pluggable add-ons and modules.
  If you happen to use Wordpress, Magento, PrestaShop, Shopify, OpenCart and so on, it means your shop uses a CMS.

Conversion

• A conversion is generated when an action (in our case, the generation of a lead) results in the placement of an actual order on a shop, immediately or after the customer becomes acquainted with the shop.
• A direct conversion happens when we can directly track a conversion as resulting from a lead.

Lead

• A lead is generated for a shop the first time a customer lands on the shop by clicking on an ad. Lead generation is the process that generate leads and is the core business of Transactionale.

Snippet

• A piece of programming code that you must integrate in your website.
• Some snippets must be copied verbatim, others must be modified and integrated with dynamic data produced by your website. It’s always best to check with a developer what you need to do.

Touchpoint

• A touchpoint is any mean of interaction between the shop and the customer (like call centers, ads, transactional e-mails).

Transactional e-mail

• Anytime a mail is sent as a result of a transaction it is called transactional.